Domino’s Grand Opening

Singapore welcomes Domino’s back to our shores after a long 10-year hiatus with a new franchise in place and a halal food certification! I had the opportunity to attend Domino’s grand opening of their second branch at Tanjong Katong on tuesday night, and it was a cosy and interesting affair.
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Chief Operating Officer of Domino’s Pizza Singapore & Malaysia, Mr. Ba U Shan-Ting (pictured below), gave an informative speech where he revealed 3 guarantees that Domino’s will abide by – a 30 minute delivery guarantee, product satisfaction guarantee, and 15 minute take-out guarantee.

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I believe customers will be really excited to find out if Domino’s is able to deliver all that they promise. Domino’s, however, is confident that they will meet expectations by scaling their operations and they’ve got goodies to make up for it if they don’t: for the delivery guarantee, customers will receive a free regular pizza voucher (worth $22.80).

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The enthusiasm and morale of the Domino’s team was high that night as they shared their universal pizza war cry, and I’m hopeful that they will deliver the same good service to customers in the months to come. I was impressed by their efficiency and teamwork when orders came in (we got to see how they managed their back-end operations in the kitchens and all), and the staff demonstrated how they would go about guaranteeing a 30-minute delivery. Now here comes the fun part: some other food bloggers and myself got to step into their kitchen to try our hands at making Domino’s Signature Hand-tossed Pizza…

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The Domino’s staff were diligently churning out pizza orders despite our ‘meddling’ in the kitchen.

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These are experienced hands pictured above showing us how to make and spread out the pizza base. On average the Domino’s staff can make a hand-tossed pizza (minus the cooking part) in 30-45 sec. Every order (take-out or delivery) is made on the spot. Cooking time in their ovens takes 5 min so most delivery orders are out the door in approx. 12 min. Here I am looking sheepish after a hesitant attempt (the real pro is the guy behind me)…

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Pizza’s going into the oven…

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Pizza coming out fresh from the oven…Rest assured that Domino’s pizza is all thin crust. Mine evidently fails their stringent QC checks ha.

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The very last step of the process is the packing and cutting. Thank goodness no one but me had to try my pizza!

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Although Singapore may not be as much of a pizza nation as our western counterparts, I’d say Singaporeans should give Domino’s a shot. Their pizza’s pretty delish and more flavours will be added to the menu in the months to come (Domino’s will have 9-10 branches in strategic locations island-wide by year end). In the meantime, you can get your Domino’s pizza fix (via delivery) if you live within the radius of a 10-min drive from either their Tanjong Katong or Chun Tin Road branch (8 Chun Tin Road, opp. Beauty World along Upper Bukit Timah Road). The other alternative is to grab a takeout from their existing branches. Domino’s now has an opening offer for takeout customers so do check out their website: http://www.dominos.com.sg

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